Apps in Your Pocket: Saurav Patnaik, Kenscio Digital Marketing
Any 4 apps that you have on your phone and how frequently you use them? Uber- I am constantly on the move and the Uber app is one app I fall back on. It does not matter if I am in Hong Kong or, Tel...
View ArticleInterview: IT Marketing Summit- Julie Schwartz, ITSMA
From Internet of Things to the Internet of Me, what according to you is the big thing that will define IT marketing in 2016? It is difficult to pick just one thing that will define IT marketing in...
View ArticleInterview: IT Marketing Summit – Srihari Palangala, EMC India
From Internet of Things to the Internet of Me, what according to you is the big thing that will define IT marketing in 2016? The biggest defining IT moment will be our ability to distil the rapid...
View ArticleInterview: IT Marketing Summit – Indraneel Ganguli, Tech Mahindra
From Internet of Things to the Internet of Me, what according to you is the big thing that will define IT marketing in 2016? Digital disruption paved the way for 2015 and disruptive content is what...
View ArticleChai Break with Trigam Mukherjee, Founder and Managing Partner, The Prophets
In this segment of ‘Chai Break’, we talk to Trigam Mukherjee, Founder and Managing Partner of The Prophets. The Prophets is a PR agency without its traditional boundaries. Things to keep in mind when...
View ArticleChai Break With Suvodeep Das, Sodexo SVC India
Suvodeep Das Vice President- Marketing Sodexo SVC India Pvt. Ltd. What makes a good marketer? Good marketers always maintain the right balance between the brand and business. They work as business...
View ArticleApps In Your Pocket: Rajiv Srivatsa, COO and Co-founder, Urban Ladder
Rajiv Srivatsa COO and Co-founder Urban Ladder What are your four most frequently used apps? About 80% of my time on mobile goes on various apps. While I feel the need to have each of them for...
View ArticleApps In Your Pocket: Siddharth Banerjee, Vodafone India
Siddharth Banerjee Senior Vice President- Marketing Vodafone India Ltd. What are your 4 most frequently used apps? I would bucket the usage of Apps on my phone into four themes – Social Media /...
View ArticleChai Break with Veetika Deoras, Tata Capital
Veetika Deoras COO- Digital Vertical Vice President- Brand Marketing and Corporate Communication What makes a good marketer? Marketing lies at the intersection of internal objectives and external...
View ArticleChai Break with Bidisha Nagaraj, Café Coffee Day
Bidisha Nagaraj Group President- Marketing Café Coffee Day What makes a good marketer In my view a good marketer needs to think ahead of the market and the consumer. Marketing is a business of weaving...
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The Rise Of The Modern Marketer – Interview with Meena Ganesh, Portea Medical
Paul Writer launches The Rise Of The Modern Marketer, Video interview series of CXO’s highlighting best practices and trends in the use of technology for marketing. Meena Ganesh Co-Founder, MD &...
View ArticleChai Break with Dhruv Chopra, Chief Marketing Officer, CarWale
Dhruv Chopra Chief Marketing Officer CarWale What makes a good marketer? A good marketer always starts with an uncompromising consumer experience. A great marketer not only delivers an uncompromising...
View ArticleChai Break with Solomon Wheeler, VP – Head Marketing & Communication, Lava...
Solomon Wheeler Vice President- Head Marketing & Communication Lava International Ltd. What makes a good marketer? We live in an age of prosumerism, and the evolution of the internet has radically...
View ArticleChai Break with Aditya Save, Chief Marketing Officer, Shaadi.com
Aditya Save Chief Marketing Officer Shaadi.com What makes a good marketer? Curiosity & Empathy are two critical ‘raw materials’. You can’t even be a bad marketer (let alone a good one) if you...
View ArticleChai Break with Priyank Shrivastava, Director of Marketing, Adobe
Priyank Shrivastava Director of Marketing Adobe What makes a good marketer? Marketing is in the eye of a perfect digital storm. Being a marketer was never as exciting and challenging as it is now....
View ArticleChai Break with Swati Bhargava, Co-founder, CashKaro.com
Swati Bhargava Co-founder CashKaro.com What makes a good marketer? A good marketer is observant, curious, one who is not afraid to try something new, good planner but even better doer, data-driven yet...
View ArticleChai Break with Arnika Dixit, VP Marketing – American Express, India
Arnika Dixit Vice President – Marketing American Express, India What makes a good marketer? A good marketer is one who ensures an engaging conversation of the brand with its customers. This means...
View ArticleInterview with Vivek Sharma, SVP – E-commerce and Subscription, Rediff.com
What makes a good marketer? Someone who strikes a right balance between consumer needs and evolving technology in high tech sectors. Marketing is the ‘hardest’ job to do well in any industry, and...
View ArticleInterview with Chirag Talwar, National Head Marketing, UNIGLOBE ATB
What makes a good marketer? Taking a cue from what Rudyard Kipling wrote way back in 1895, in his poem ‘If’ – “If you can keep your head when all about you, are losing theirs and blaming it on you, if...
View ArticleInterview with Monil Hathi, VP-Marketing, Orion Systems Integrators
What makes a good marketer? I would call it someone who is willing to take calculated risks to build a brand. Marketing is both a science and an art, even in the B2B context. Coupled with data-driven...
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