Siddharth Banerjee
Senior Vice President- Marketing
Vodafone India Ltd.
What are your 4 most frequently used apps?
I would bucket the usage of Apps on my phone into four themes – Social Media / Interests / Navigation & Entertainment.
Facebook, WhatsApp and Twitter since I am constantly connected with my friends.
Nike + which is a great companion for my weekend practice runs and Curejoy which has useful health tips.
Google Maps & Ola which let me navigate multiple engagements across Mumbai.
YouTube. Also, TVFPlay for refreshing Indian content. Interestingly, TVF and Vodafone partnered recently to launch our youth brand, Vodafone U.
A new app you would highly recommend?
I use both Andriod and iOs phones so I do see a host of new and interesting Apps. Three I find useful- Khan Academy, Evernote and Kayak.
Also, while we are at it, do check out our new My Vodaphone App- it is very user-friendly and puts the power of mobile telephony in your hands.
How do you evaluate an app before downloading it?
Various ways. My tech-savvy friends have recommendations which I love to check out. I read about Top Apps in specific magazine & digital platforms.
These days, I also learn about Apps from my daughters!
An app that you envision would be useful in the future?
Any technology solution which helps crack a hitherto unsolved human problem, which helps a large number of people. For example, how do we stop food wastage at one end and match that with hungry people at the other end?
Profile:
Siddharth Banerjee is Senior Vice President (SVP) – Marketing and Head of Brands, Insights, Activation & Digital at Vodafone India. He is an experienced consumer business leader with 15 years of FMCG / CPG experience. He has worked across Country P&L roles and Global / Regional Brand Marketing roles, with rich exposure across Developing & Emerging Markets. Siddharth is a published author and a top-ranked speaker on Business Innovation and Consumer Marketing at industry conferences across the Asia Pacific Region.
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