Swati Bhargava
Co-founder
What makes a good marketer?
A good marketer is observant, curious, one who is not afraid to try something new, good planner but even better doer, data-driven yet instinctive, bluntly honest, accountable for their actions and most importantly – eternal students. Team members look up to marketers who are authentic, knowledgeable and have clarity of thought. Good marketers focus on communicating the value and translating the utility of the information. Whether the goal is to get the prospect to click on your website link, sign up for your newsletter, join your website or buy your information/product. In essence, they decipher problems and recommend tailor made solutions.
3 things you do to prepare for a meeting?
- Outline agenda, set expectation on the objective of the meeting and do my own research on the matter
- Carry my laptop to take notes and refer to last minutes of the meeting (if any)
- Select the right participants and assign specific roles for a successful outcome
3 things you look for when you hire a person?
- Enthusiasm and Passion
- Domain knowledge and ability to adapt
- Commitment
Where do you think Marketing is headed?
There has being a paradigm shift in the last couple of years when it comes to marketing. With the advent of digital, the consumption of information has become instantaneous. Social media marketing is playing a pivotal role in reaching out to target audience especially the youth. It has enabled marketers to build direct relations with the users and highlight brand experiences with others and convert them into brand advocates in a cost effective manner. Digital tools are helping marketers to track the journey of the user at granular levels. In short, marketing is headed towards data-driven responses.
What would you say to someone who aspires to be in marketing?
Someone who aspires to be in marketing should aggregate knowledge not only from his/her operational field but also learn from other sectors and influencers. It helps in building overall personality. He/she should understand numbers because as a business unit metrics will drive marketing objectives. Lastly, he/she should be a good communicator and give good presentations for people to better understand recommended solutions.
What are a few activities you do at your leisure?
As and when Rohan (my husband and Co-founder, CashKaro) and I get time, we love to take short weekend breaks as we both love to explore new places and travel. I am also a fitness enthusiast and practice yoga on a regular basis.
Do you love/ hate data?
As a fin-tech startup, we absolutely love data. I myself use different measurement tools to create numerous data-driven reports. This helps in better understanding of the business and keeps the unit metrics in place.
One app that you cannot do without?
Twitter – as it helps me to communicate with my stakeholders instantly. One can connect with me @swats26
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