Interview with Monil Hathi, VP-Marketing, Orion Systems Integrators
What makes a good marketer? I would call it someone who is willing to take calculated risks to build a brand. Marketing is both a science and an art, even in the B2B context. Coupled with data-driven...
View ArticleInterview with Abhinav Kaushal, Chief Mentor, Apnaghar
What makes a good marketer? A good marketer is someone who can envision both the short and long term goals on equal footing, it is someone who can shift gears with ease from being data-driven and...
View ArticleIT Marketing Leader: Apurva Chamaria, VP & Head of Corporate Marketing, HCL...
What are the top 3 things marketers must do for increasing revenue? Marketers must do the following to increase revenue : 1) Increase “Differentiation” between brand and its competitors: Like us...
View ArticleIT Marketing Leader: Krishnan Chatterjee, Head of Marketing, Indian...
What are today’s CEO’s expectation from the CMO? It is often said that a CEOs thinking revolves mostly around revenue and profitability and any department that doesn’t help him with it, is mostly...
View ArticleIT Marketing Leader: Sarika Naik, Chief Marketing Officer, Capgemini...
What are today’s CEO’s expectations from the CMO? The expectations for an organization’s chief marketer have increased exponentially in the past few years. In this day and age of recent global...
View ArticleIT Marketing Leader: Nand Kishore Badami, Chief Marketing Officer, Cisco...
What are today’s expectations from a modern marketer? Marketing is witnessing a tectonic shift and has entered the age of the empowered and informed customer who is at the center of every marketing...
View ArticleInterview with Rob Leavitt, SVP, ITSMA #GIIMS17
Interview with Rob Leavitt, Senior Vice President, ITSMA at The Great Indian IT Marketing Summit and Award 2017. This was 5th Annual Great Indian IT Marketing Summit & Awards co-hosted by LinkedIn...
View ArticleChai Break with Belson Coutinho, Vice President – Marketing, eCommerce &...
What makes a good marketer? Unfortunately, there is no silver bullet here. A good marketer needs to have a mix of attributes. First and foremost one needs to think consumer first apart from the ability...
View ArticleChai Break with Sunil Mittal, EVP & Chief Sales and Marketing Officer, CSSCorp
What makes a good marketer? “The Times they are a Changin’ “, sang Bob Dylan back in 1964. That’s the reality we find ourselves in today across all spheres. Marketing certainly is one of the areas that...
View ArticleCX Chat: Interview with Delnaz Balsara, Head Customer Experience, Kotak Mahindra
We caught up with Delnaz Balsara, Head – Customer Experience, Kotak Mahindra Prime Limited at Futurist Business Conclave 2017 for a quick & informative CX chat. As an organization, how important is...
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